Public policy, social issues, gender politics, religion, civitas, and other taboo topics fall under the hammer of Shava's iconoclasmic force of natural philosophy.
|
|
| |
|
|
| |
|
|
|
|
|
|
| |
Cuz every girl crazy for a sharp-dressed man...
Thursday, August 28, 2003
12:34 PM
This article makes me realize I live on the edge of a genderfucked ghetto, and kind of like it that way... Metrosexuals count as gender bent? Um. I suppose.
And I suppose kids who pay designer prices for "pre-stressed" pseudopunk fashions, and comb-in-shampoo-out hair color gel count as punks, too...
This article is amusing and/or appalling in blurring of issues surrounding fashion/image, social expectations, sexual orientation, social status/class, and stereotypes!
No one in marketing seems to have noticed that being well groomed, well outfitted, and wearing cologne was a norm before the 60's in certain circles. This is the natural reaction to the erosion of "GQ Man" due to casual Fridays and laid back west coast business manners, not a gender liberation movement.
MARKETING FOCUS
Gender Blending
By Thomas Mucha
http://www.business2.com/articles/web/0,,51920,00.html
If sex sells, then so does metrosex. This summer's hottest
marketing buzzword, "metrosexual" defines any urban,
well-educated, affluent man who is in touch with his femininity.
Your average metrosexual wears Bruno Magli, reads Details
magazine, uses hair care products -- and is straight as an arrow.
"Metrosexuals are finding the courage to enter the female domain
without fear of losing their status as 'real' men," explains
Marian Salzman, chief strategy officer at Euro RSCG Worldwide, a
communications firm that just released a voluminous marketing
study on the trend. The implications are huge, although no one
can assess the nascent market's value. "There is room for a
metrosexual voice in every [product] classification pitching men
under 50," Salzman claims.
The signs are everywhere. Conde Nast Publications is launching a
shopping magazine for men. Axe deodorant body spray, which is
essentially male perfume disguised as deodorant, now rivals
uber-masculine Old Spice in market share. A variety of products
and trends -- Diesel Jeans, Mini Cooper, Vespa, even yoga and
wine bars -- thrive on the refined tastes and habits of
metrosexuals. And according to marketing consultant Cheryl
Swanson of Toniq, three highly successful products and brands --
Apple's iMac, the Volkswagen Beetle, and Nike's ubiquitous swoosh
-- work so well precisely because their elegant, curvaceous
designs appeal to softer sensibilities. "It's not masculine or
feminine," she argues. "It's a human aesthetic." (In fact,
Swanson prefers the broader term "gender blending" to describe
the trend.)
Read the whole thing, giggle and weep...!
|
|
| |
|
|
|
