Conservative evangelicals control at least six national television networks, each reaching tens of millions of homes, and virtually all of the nation’s more than 2,000 religious radio stations. Thanks to Christian radio’s rapid growth, religious stations now outnumber every other format except country music and news-talk. If they want to dwell solely in this alternative universe, believers can now choose to have only Christian programs piped into their homes. Sky Angel, one of the nation’s three direct-broadcast satellite networks, carries thirty-six channels of Christian radio and television — and nothing else.

The NRB [National Religious Broadcasters, and note the TLA in the URL] has taken a number of steps to ensure it remains a political player. The most dramatic came in 2002, after Wayne Pederson was tapped to replace the network’s longtime president, Brandt Gustavson. He quickly ignited internal controversy by telling a Minneapolis Star Tribune reporter that he intended to shift the organization’s focus away from politics. “We get associated with the far Christian right and marginalized,” Pederson lamented. “To me the important thing is to keep the focus on what’s important to us spiritually.”That didn’t sit well. Soon members of the executive committee were clamoring for his ouster. Within weeks, he was forced to step down.

Frank Wright was eventually chosen to replace Pederson. He had spent the previous eight years serving as the executive director of the Center for Christian Statesmanship, a Capitol Hill ministry that conducts training for politicians on how to “think biblically about their role in government.” Wright acknowledges that he was chosen for his deep political connections. “I came here to re-engage the political culture on issues relating to broadcasting,” he says. “The rest is up to individual broadcasters.”

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Many Christian broadcasters attribute the success of their news operations to the biblical perspective that underpins their reporting in a world made wobbly by terrorist threats and moral relativism. “We don’t just tell them what the news is,” explains Wright of the NRB. “We tell them what it means. And that’s appealing to people, especially in moments of cultural instability.”