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Unpopular Nonfiction
by Shava Nerad
 

The nose knows...

Monday, May 09, 2005 6:14 PM  
Swedish research reports that gay men and straight women respond to the same pheremone in men's sweat.

This managed to make international news with the "See? Gay guys' brains are different!" headlines.

However, this is a study that had a total of three dozen participants. Is this a statistically significant sampling?

Although the Reuters story indicates that the authors call for further research, I can't get beyond the free abstract of the actual paper at PNAS to see how they positioned the significance of the story.

But, it's all over the news. Sex sells, I guess!



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